Largest International Climbing Study Released

Vertical-Life have released the 2020 International Climbers' Survey.

According to the publisher,

“This comprehensive study (over 12,000 respondents) has been designed to get an in-depth understanding of climbers as consumers within the climbing industry. Get specific insights on your preferred targets. The survey report describes a series of 6 key personas, result of a multi-segmented cross-analysis, giving relevant insights for the different types of climbers, their values and motivations as well as demographics.”

Highlights include:

  • Climbers spend around $1,800 annually on climbing

  • Gender balance is evening up

  • Climbers are spread fairly evenly across all demographics

  • Climbers have travel fever and plan for the next climbing holiday

Read a summary at ISPO. And get the Preview from Issuu.

Links

IFSC Annual Report 2019 Available

The IFSC released its IFSC Annual Report 2019 today.

With a regular 44.5 million people climbing, it’s no wonder that YouTube viewership shows impressive growth.

YouTube views saw another huge increase in annual growth for the 2019 year with an impressive 88% growth in live views as well as a 69% growth in total views.